Organizer And Manage Wedding

The first thing you want to do is make sure that you get some really great keywords and phrases. Now most individuals don’t know this of course, but Google released this statistic about 2 years ago – It basically states that over 20% of all monthly searches, done on Google, are BRAND NEW searches. Meaning, this is the first time ever that that search term / phrase has ever been put in… Now I know that’s hard to believe, I could barely swallow that, but somehow I did and as I moved on I began to understand the possibilities that were now in-front of everyone. If 1 out of 5 searches every month are “unique” and “first time searches” then that means that the market is always changing, correct? And it also means that everyone out there, no matter how small your business may be – or how new – has an opportunity at optimizing their SEO / SEM to get the most out of their product, without having to worry about the major “monopoly” type companies taking all the “major keywords.” Here’s another statistic for you readers that is critical… Did you know that 70% of the monthly searches done on Google are actually searches for keywords/phrases that are not your “Major Search Terms.” Now I know this statistic may be hard to grasp, so let me explain it from the opposite end of the “spectrum,” so to speak. Only 30% of Google’s monthly searches account for their major terms like “Online shopping, Lawyers, Doctors, Wedding, Dresses, The Royal Wedding, Charlie Sheen, etc” – Now did everyone understand that? I know, it’s incredible isn’t it! It means that the “major search terms,” that most of your competitors are bidding on, are actually only being searched for 30% of the time, it’s those unique, long ended (long phrased, and demographic specific) searches that are being searched for 70% of the time and are yielding the best results! Incredible, I know. So with this plethora/overload of “information” about Google and how it handles search terms, let’s show you how to properly find the “best possible keywords…” First your going to need a “keyword tracking tool,” There are many of them out there today, I’m not going to recommend any 3rd party companies directly – but what I will say is that your best tool is probably the free external Google search tool (if the link doesn’t work, just do a search for that exact phrase, you’ll find it) Now once you have this external Google search tool opened, you can go ahead and start putting in a few keywords to start, Google will automatically find the keywords that have the “closest relationship” to your search terms after you click search.

Once Google displays your results, I want you to notice a few things right off the bat, do you see the competition bar? I like adding the CPC tab also, even though I’m not going to be paying for Google/AdWords it will give you a great idea of how much competition is surrounding that word if the CPC is.50 compared to 4 dollars, obviously… Anyway, let’s not digress too much, what I want you to do now with the results in front of you is sort them by competition, Highest to lowest first, but your going to actually flip that in a second for when were picking your “keyword terms,” I’ll explain why in a second. But anyway notice the major terms that get 2 or 3 million searches a month, those are the terms that you want to AVOID actually, I know – it almost defies logic but it starts to make more sense as you remember the statistics I shared, don’t forget those, and as you start to look at it from the “lowest to highest.” Go ahead and flip it now, and sort by the lowest competition and searches first… I like to find keyword/phrases that are around 30-100,000 searches a month, MAX. Now when you find a phrase that you think you want to use, make sure it really “explains the core values and product” that you’re trying to market online/promote of course, and if it does, then I want you to copy paste it into a word document. (where all your keywords are going to go) Now I want you to open a separate tab and do a Google Search for that exact phrase that you just found… Notice how many “pages” Google finds that contain that search term, is it over 10 million? if it is, I may avoid it/leave it off the list, if it’s not, then I’ll probably add it… As you can see depending on how many people are advertising for that keyword and depending on who is at the “top,” organically of course, for that keyword, that is going to be the deciding factor on whether or not I/you choose to use that keyword/phrase. Now continue this process until you have about 50-75 search terms or keyword phrases, whatever you want to call them – there the same thing.:-)

Think Long Term

One must always look for niches which are ever green. There are two main reasons for this. A niche which is likely to only last a short term like the forthcoming royal wedding is going to provide revenue only until the event. Once the event is over, the niche also loses steam. Secondly once the content has been developed for an evergreen niche, like say gardening, then there is no requirement to keep updating it.

While there is nothing wrong in making a blog or website for short term benefits, it would be better to concentrate on long term niches, especially if one is looking for a constant stream of income to supplement or replace the existing job.

How is the Niche Performing?

The niche one chooses is what makes or breaks the career of an internet marketer, hence due attention is required to this vital aspect. It is important to know the demand in any specific niche and also be aware of the trends in that niche. For example websites based on Christmas are obviously likely to do well around Christmas. Similarly a niche about electronic typewriters may have been a very good niche few years ago, but is no longer so.

The internet is changing everyday and to keep pace one must also track these changes accurately. There are many tools which help in tracking data about popularity and demand in specific niches. However two tools come to mind and both are free. Here is a brief description of them:-

· Google Insight for search is a free toll that provides info on how a particular search term has performed over a period of time. This tool is very effective in spotting the right niche and keywords one might want to focus on. It can also refine trends based on specific locations, countries or time zones.

· Google Trends is another free tool from Google, but it does not provide such detailed data like Google Insight. However it is pretty good for knowing broad trends and these can be further researched by using Google Insights and The Google AdWords keyword tool.

Meet the Parents has become one of my all-time faves. It was released back in 2000, and stars the ever-so-funny Ben Stiller. The premise is typical of many wedding movies; a nervous young man is introduced to his future in-laws. What makes this movie so excitingly funny is the role of prospective Father-in-Law, played by Robert DeNiro. The dynamic that plays out between Stiller and DeNiro is unforgettable. Oh, the hilarity of it all!

Meet the Fockers is a sequel to the above mentioned, and was released in 2004. This time around we have the pleasure of meeting the parents of Ben Stiller’s character, Greg Focker. His parents are played by Dustin Hoffman and Barbara Streisand, both of whom deliver unforgettable roles. They stand in stark contrast to the bride’s parents from the previous film. While the bride’s parents are somewhat conservative and stuffy, the parents of the groom are new-age leftists. These two films have become my all-time favorite wedding movies. Sooo funny!

The Corpse Bride is another highly entertaining movie with a wedding theme. This animated masterpiece was released to critical acclaim in 2005. It is quirky in the way that all Tim Burton films are, and it has some of my favorite stars doing voice-over work. Johnny Depp and Helena Bonham-Carter play the lead roles. The premise goes something like this; a young man is having difficulty with his lines during his wedding rehearsal. He strays off into the forest to practice alone. He nails his lines perfectly, and places the ring on a fallen tree branch…or so he thinks. It turns out that the fallen tree branch was actually the decrepit finger of the Corpse Bride, who has risen from the dead and claims to be his legal bride. Even your boyfriend will love it!